The Signal Carousel Framework
Five slides, five buyer states, one qualified conversation
01
BUYER STATE
Filter
Hook slide
signals ICP
in 3 seconds
Example
"For Series A
founders under
$5M ARR"
02
BUYER STATE
Tension
Name the
cost of
inaction
Example
"Skip this and
you lose 60%
of pipeline"
03
BUYER STATE
Proof
Named
example with
hard numbers
Example
"Inboxpirates
drove $83K
pipeline"
04
BUYER STATE
Framework
Give the reader
a mental model
to steal
Example
"The 3-step
buyer signal
diagnostic"
05
BUYER STATE
Bridge
One specific
next action
drives a reply
Example
"Comment SIGNAL
for the full
teardown"
Gallopeer original framework, built from 2026 LinkedIn performance data