LinkedIn Engagement Rate by Content Format
Average engagement rate across 1.3M posts, Q1 2026
2%
4%
6%
8%
10%
Document posts
7.00%
Polls
6.80%
Images
5.30%
Text posts
4.40%
Video
2.50%
Articles
1.90%
Document posts outperform the 5.20% platform average by 27%.
Data via Socialinsider 2026